I really don't know! It's all speculation at this point! But think about it..
If Facebook, Tumblr, and Instagram make their own coin reward system, where are you more likely to make money?
Just some food for thought.
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Facebook is so oversaturated with crap content though, I feel like people who crave something of substance are starting to see that, and if they start using a reward system, it will only increase the level of low-quality posts (by attracting people who just repurpose other people's successful posts). If I had a dollar for how many sponsored posts are pyramid schemes and coaching packages sold to me every hour—posts that literally parrot the same shit the other post said about "secrets to success"—I would be able to buy a penthouse in Soho.
I'm thinking, maybe people will continue to use and popularize Steemit over established platforms like Facebook, simply because people are getting bored of that shit. Well, I know I am.