It all makes sense if you replace username with domain name.
How much would .com or .net internet domains be worth if auctioned? Many billions..
Buyer of eos domain name will likely be able to make his investment back or sell it later to another account. It is a unique and precious resource on this blockchain.
There will probably be a secondary market in account/domain names soon.
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That is one of the reasons I registered so many of the 12 character ones but still it is hard for me to phathom exactly how it will play out and if people will want to get pizza.com and all that kind of stuff and if it will ever be a place they can really go to vs a wallet, a username on a social media platform built on top of EOS.....etc
.com EOS domain was just sold for 150,000 EOS (3 times the price of .eos).
:)
That is super crazy! But makes sense in some respects.