yeah as I mentioned price doesn't indicate much, a lot of hive is sold for longterm growth and building things which steem I assume doesn't spend much if any. Schools are definitely important, we have some onboarding members inviting and teaching them about hive and then curating their posts once they get here in hopes they'll stay interested and learn more, but it's not always all about the rewards and there's a lot of advantages to hive that you won't find anywhere if ever.
We can only hope people realize that if "something seems too good to be true" it probably means u shouldn't just sell all rewards u get instantly cause they may be worth more in the future or give you more freedom in different ways.