People don't want or need "liberty" (in the Libertarian sense) as much as they need and want peace, community and to be allowed to purse their own individual happiness. This is why I kind of like Bhutan as an example of good governance. They emphasize the gross national happiness as a measure of good governance.
The liberty people want in our modern world is the liberty afforded by wealth to do and travel in peace and comfort. The "Free Markets" Libertarians offer are not free. They come with a price and the price is usually peace of mind, community and ultimately happiness.