It isn't really. It's just not fun. But it's not fun to try product after product hoping that you find stuff that's good. A good subscription box tries to make sure you get good things and you always feel like you're getting more than you paid for. This one...ehh...amateur hour.
My guess was that they actually used the money from the orders to help pay for the products in the box. They need to work on trying to get them out faster and make it seem like more value though. Maybe getting more samples from companies. Or even just coupons from companies.