Well, I don't think that everything pushes towards them "the developers" to earn money. They actually only "earn" something if you buy Booster Packs. If you buy Booster Packs than about 20% goes to the Devs, 30% goes to Tournament prizes and 50% is about average card value.
Remember this is not a centralized game like Path of Exile where you don't own anything and all belongs to the devs/company. Having ownership in digital assets also comes along with taking care of it and manage your assets.
So, yes merging cards with another account is somehow annoying (sent as Gift card and than merge) but you do that probably only once.
So, what is your motivation for playing this game if not the rewards? Well gameplay right now is mostly focused on good monsters positioning, overall knowledge of the battle rules and opponent research.
You don't have to have maxed out cards to be the champ in your league. I also only have one maxed out team (Earth) and the other are all Gold League Teams. Like I said I play mostly Silver League upwards because there are the most abilities unlocked. But when I play Novice or Bronze league you definetly have a good chance in beating me because I don't play this league very offen.
On the other hand, if you go and buy your cards from https://peakmonsters.com/market than only the seller of that card gets your money.
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