I'd argue an ad on BOINC Stats might do as much good as marketing on Steemit. Steemit brings in people already interested in the cryptocurrency aspect, and BOINC Stats brings in people already interested in the science aspect.
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I'll agree gridcoin stem should have one joint steemit account, with password shared with all credible members on Slack, so we can all upvote and use our steem power on that account as well as delegate some.
From that account, who will publish most important news, we can get steem dollars converted to USD in order to pay ads such as google and similar whatever community decides.
This will both help us boost gridcoin here whenever we need it, as that account would be much more powerful then our personal accounts.
Actually I just made a proposal that we discuss the idea:
https://steemit.com/gridcoin/@crt/gridcoin-steemit-marketing-account
It could be a first step towards aspects of organization we are discussing.