Like I said, Lincoln has really stepped up its game from being an old mans car to something us "young" kids would like to drive. Props to them, but their marketing needs some work clearly, because as you said, you didn't know and would have gone audi/benz without even taking a look at the Lincoln. It's a nice little secret for us, we can still get a good deal on them because no one knows........yet.
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I’m okay with driving a car that doesn’t turn heads as much as European brands as long as it makes me happy.