I'm not too concerned about people freaking out in public and dissing Hive. Those people look like idiots when they do that. People do have the ability to judge the quality of their character. People can also look for themselves and see what that individual throwing a fit over an inanimate object did to get to that point.
People sit around complaining about everything from fast food not being fast enough and every other ridiculous thing you can think of. What majority of those types have in common is they don't matter as much as they think they matter.
Sure, some individuals representing their own interests ask for an apology. That's not everyone and they don't represent Hive. If some random-ass people on Facebook or Twitter asked for an apology, that is not Facebook or Twitter asking for an apology. Dissing Hive because you disagree with the actions of a few individuals on Hive tells me they don't really know what they're screaming about.
Oh, and yes, every scammer and con artist will say, "I didn't know I shouldn't do that."
*pardon my edits, I'm multitasking and thinking about several things at once again.