I would say both Bio and Fair Trade are a must for a product that wants to distinguish itself from the normal discounter coffee.
And of course I find it important to know, that no insecticides were used on the coffee, and that it was bought for a fair price from the farmers. Because the conventional coffee trading is ruled by the big international coffee corporations, which dictate ridiculous prices to the farmers, who have to accept then since they have no other choice. Another modern version of slavery. And the pressure to produce cheaper and cheaper result in questionable production methods again, like increased use of chemicals and so on.
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Yeah, I like to have pure coffee and not all the chemical stuff inside
I will check the costs for that Bio logo usage. Do you have any idea?
For some small companies it might be a lot. Let's see.
No, I don't know what it costs to use the logo. There are also several organisations with different Bio logos, and they have different standards. Same with Fair Trade.
But first of all, the product has to meet the requirements that entitle it to have the logos. That means a higher price at the coffee trader desks of course. To cut out the middleman, some buy directly from coffee farmer collectives in South America. That allows a better control of quality standards as well as a even fairer price for the farmers.
However, I think today this is a must, if you want to sell expensive coffee to people who look for something special.
Thanks again for your feedback. I will have a beery meeting with the coffee guy the next days.