IMHO, to get good results, the prompts sometimes seem to be as complicated as a short story. It's honestly becoming an art form to get what you like/want out of these systems.
That said, capitalism is going to exploit this tech to extract more wealth, so I get it.
If people are good at writing stories then they can do that. I think we will see a lot of lazy use of 'AI' when it doesn't really contribute anything. People can make up their own minds on what has value.
Oh for sure, I'm not arguing it's not going to be misused. It would be nice if we could just use new tools without having to worry about it taking away our ability to sustain ourselves.