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You likely didn't know that Facebook allows ads for cryptocurrency since 2021. Thats probably why others have been reluctant to run ads in that space and have been using the other platforms. Seems like Twitter has been banning crypto promotion more recently since Musk took the big chair.

This is mainstream news about it.

https://www.cnbc.com/2021/12/01/facebook-ends-ban-on-cryptocurrency-ads.html

Heres the actual policy:

https://www.facebook.com/business/help/438252513416690?id=595195347635322

Since the payment isnt for a tradable currency, Ecency points are not even a cryptocurrency I doubt we will run into any issues.