I think part of it has to do with how people interact with social media these days. What they don't understand is that Hive is different from other platforms. I've never understood what people think they hope to accomplish when they go on rants like that and tag half the users on the chain. Sure, you might get the "Facebook Effect" where people jump on board your bandwagon and clamor about how horrible it is, but you also have a group of people who will most likely nuke your account into oblivion. Then you're really going to be crying. There are quite a number of communities on Hive that I don't agree with, but I just ignore them.
People love the attention and think all publicity is good publicity, until they find out it doesn't pay them on Hive. It isn't about clicks here that drive ad revenue, it is about stake willing to vote, or downvote as the case may be.