I think big people can look beyond the reward side of things and treat that as the secondary rather than primary motive on Hive, they can produce much better genuine content from the bottom of their heart instead of writing for rewards.
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That's why I lost interest shortly after starting here. When I have to do what others want and write for likes, that's not me. I won't write about blockchain, even if that is or it was the main focus of Hive. When I write for myself, you can see my personality in my posts. If I'm writing just for money, I lose all interest. When I realized Hive isn't just about numbers, my interest came back. I just needed to see it from a different perspective. Now, it's like a journal for me. I'm dealing with a bit of memory loss, so if I forget something, I can just scroll down ;)