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It's a pretty amazing thing really, and yet I know so many people who rarely listen to it, don't seek it out actively. It seems odd to me considering how much a part of my life it is. Each to their own I guess though.

I think it depends on their relationship with music growing up. I know people who have background music when they have family meals, and they are massive audiophiles. I also know people who barely listen to music, and it wasn't a big part of their childhood.