Back in the day I did a bit of a minor in marketing at university - which as you can imagine, is worth about as much as it sounds it is worth. Not that my major is worth much more in my opinion. However, one of the core things when marketing a product though, is to know your customer. Know the segment, know their triggers, and work out how to target and influence them to buy whatever you are selling.
This was punctuated by a story of a marketing firm owner who came in as a guest speaker, as he told about a marketing campaign that they created for a tinned food company pushing into regional Papua New Guinea. They ran adverts that showed them opening up a can of beans, getting a spoon and saying "you eat it". He was exaggerating slightly perhaps, but his point was that because the market was so immature and had never seen anything like it before, they had to start from the absolute basics.
CVs being written and checked by AI and whether they are now a thing of the past. Perhaps they are in some respects, but it should be remembered about who might be reading the CVs and making decisions on how to go forward. AIs checking can generally recognize if it is AI generated - so they go into the bin. But even if a human is doing the reading, they aren't as silly as some people believe.The other day @revisesociology wrote a post about
But more importantly than what an AI can put on a CV, is what an AI can't put on it. And that comes down to credible references that are willing to support the applicant by putting their reputation on the line. For instance, I sent my CV to someone the other day and they read it, but that isn't what got me a meeting. Instead, it was the reference I gave in the email of a mutual friend who recommended we get together for a conversation. Once there was a connection, then the CV has value, because they will then look deeper into it - not because it looks fancy, but because of the recommendation of someone they trust.
Open applications rarely work.
And as @revisesociology noted, there has been an explosion of applications. This is not only because of increasing unemployment and decreasing job openings. It is also because likely all around the world, unemployment payments are dependent on sending out a number of applications in a time period - even if there is no chance at getting those jobs, and there are automated application services that can batch send open applications. My wife who is in recruiting gets hundreds of applications from people who are so not qualified for the role advertised, that it is laughable. However, it isn't a laughing matter, because she still has to sort through them for the few who are potentially suitable, and then analyse them as to whether they are worth going forward with in an interview.
But this is all really a sidenote on this article, because what I am more interested in perhaps is that there is a sense of entitlement with all of this. Firstly, we live in a world that has elevated "personal branding" to the fore, and in a world where people expect to be treated as individuals. Yet, the very tools people use to brand themselves and expect to get judged on, are not creating anything personal at all. The judgement being made isn't on the person, it is a generic template with a few identification details thrown in over the top.
And while it isn't only young people who are doing this, I think that the entitlement level in the young is incredibly high coming from people who expect to get treated as individuals who have a long list of needs, but don't actually have the experience to back it up, nor the presence of mind to understand who they are talking to. Older people are called "out of touch" with their views on everything, but if that is the audience who one is trying to influence, an approach that is not tailored for them is likely going to have very little impact, or be outright rejected as out of touch.
Know your Audience.
And here we are, back at the start. And maybe one of the reasons that so many people don't "know their audience" is because we have been conditioned not to think about our audience at all, and rather just think about ourselves. Social media is an accurate reflection of this, where instead of getting familiar with people and building lasting relationships over the space of time, content creators put out whatever they want to put out and an algorithm matches them with people who might be searching for that kind of content.
This is effective for the platforms to generate ad revenue, but it heavily undermines interpersonal skills required for real-world connections and healthy relationships. Not only this, it also means that the "branding" needn't be based on reality at all, and instead becomes a desired caricature of a person, who may not represent the real-life version. As evidenced by the amount of influencer depression and suicide, perhaps this isn't such a healthy avenue to take. And it definitely isn't the right approach if looking to build real-life opportunity, whether it be professional for employment, or personal like a romantic relationship.
More and more now, I hear of employers who are not interested in the technical skills, if the person doesn't fit into the team, and they go to lengths to ensure team dynamics for collaboration and effective working environments. Good on paper rarely translates to good in a team environment - no matter how polished the CV might be.
Similarly in personal relationships, the amount of people who are good on the apps but terrible in real life, is pretty shocking. This dates back a bit also, because it has been an ongoing decline, because people have been chasing what they want, with no regard for the other person at all. It is transactional, but few are looking for a win-win. The apps help them brand themselves for what they want, but rarely does that align for what they need either. So, lots of people are winning for themselves now, but losing in the long run.
As I see it, the continued and growing reliance on tools to provide our branded personality is a big part of the reason that society itself is failing, because it doesn't bring in reality. It is like the countries where there are "self-reported" penis sizes have larger penis metrics than the countries where medical professionals have taken the measurements.
Once naked, averages don't matter.
But, just imagine a world of honest AI content generation, where the "influencer" doesn't get to brand themselves, but it is all done by an AI that tracks the content creators daily life and then builds according to reality. What would that Instagram look like, or TikTok? How many are "living their best life" and how many are actually insecure, depressed, struggling to make it through another day?
Who would the real influencers be?
The digital branding of our lives has meant that we have created a running CV for all to see. However, no matter how real it seems, it isn't reality until the live interview happens, the meeting where people decide if this person in front off them is someone who is worthy to be given a chance, someone who is valuable for what they now, but perhaps more importantly, how they behave. Behaviour is important for groups, not individuals. But because we have individualised our world and made it as if the marketing is the product, we have disconnected ourselves from the what is important to our audience - which is society as a whole.
Who you know.
Some people might call it cronyism when it is about who you know, over what you know. But if what you know is not a knowable reality based on the digital branding noise - then who you know is the connection fallback for anyone who needs to make an informed decision on how to progress forward.
If you want to be treated as an individual.
Stop using a robot to represent you.
Taraz
[ Gen1: Hive ]
I don't think that is realistic to have audience full of whales. But it seems like most people who follow me have very little HP to their names. I would like to have a few more orca as my followers...😛
Humanity is almost extinct species. These days people rather pretend be a robots than to be themselves.
Sorry ... are you the audience?
Sorry, I don't think that I understand what you mean by this?
I mean, you sound as if Orcas should do the work to find you and follow you, like you are the audience, rather than you finding orcas and interacting with them if you want them in your audience.
Although perhaps I have misunderstood a joke, easily done in text 😁
thank you for explanation. Of course I know that most of the time you only gain followers by interacting with them first. I try to improve my own level of engagement with others and now I comment more than I did in the past. But I could still do better in that regard. But at the same time I been here for 7+ years and been posting consistently for a few years at least. So I think that some bigger people could have found me as well. Perhaps that is a naive hope and I am overestimating my presence here. I am not the best artist/ gamer so perhaps it is only natural that others get more bigger followers.
It might be naïve to hope it. As I have said earlier though - it can also be the type of content and who you expect to read and view it. Also, what you consider larger accounts :D
accounts bigger than mine- at least 10k HP. Most of my followers seem to have a few hundreds to 1k HP.
Wait, so is a CV the same thing as a resume? I think part of the problem with all of this is the fact that kids get told that they can be whatever they want to be and then there is zero follow up or follow through with it. For me personally, my resume would have to do the talking for me because I am horrible at interviews, even if I am fully qualified.
Yep. In the US you do it fancy by using a French word. In Europe we level-up by going Latin with Curriculum Vitae :D :D (There might also be a difference in usage, but here they are interchangeable for the most part)
I reckon the importance changes depending on the role also. Some roles don't require or aren't expected to have certain skills, and put more emphasis on the technical requirements that can be gleaned through experience on a resume.
I think most jobs these days are more about practical experience than most anything you learned from a book. It puts a lot of people in a catch 22 position though. I found myself there when I graduated from university.
Yep. Even when I was young I complained that they wanted people with 3 years of experience for an out of school job. How is it possible? I quicky learned that it was more like a woman saying "I have a boyfriend" as a test to see what the guy is interested in.
I had an interview for an internship one time and they said I needed more experience. I'm not sure they understood what an internship actually was.
They were playing hard to get. :)
These days here though, my wife has people with 10+ experience applying for junior positions, due to the lack of work. The problem is, even if they can do the job, they wouldn't enjoy it for long and likely wouldn't stay anyway, given the salary would still be junior.
Yeah, that is a good point. This one was a programming job and I am not sure if they wanted someone who was already doing like hobby programming on the side or something. I feel like I could have learned quickly and been a good fit if they had given me a chance.
Who you know may get you through the door but it's what you know that will keep you in the job.
CV's have been a colossal waste of everyone's time since the get go. AI is just the latest iteration of this fruitless exercise.
I've sat in offices where CV's (paper ones) came in and went straight in the bin.
As for authenticity not all content creators want their lives exposed to the possibility of doxxing.
That's why avatars exist. 😊👍
This is for sure. I have seen it happen a fair bit, but Finland is a very small place and reputation has a wide network. The companies here end up hiring through network a lot, because everyone knows everyone. Might be able to trick one or two, but that isn't enough. It is kind of like an informal web of trust.
Yep. But the ones who are basing their content on their personal lives - like the "fitness" influencers (girls in bikinis) and the like - they are branding themselves - not an avatar. Would be an interesting (and scary) view of the world to have uncurated social media lives :D
😳
Apart from that, there are people who just can't get it together in spite of connections and money being ploughed into them/the product. Meghan Markle has to be at the pinnacle of relentlessly getting it so wrong.
I sympathise with your wife - we had so many CVs from people with no relevant experience at all.
She should fire her team. Just think, she could have had a life of doing good, charity work, and being famous - but instead she wanted to monetize royalty (even further than it is) to be famous as a social influencer at all the silly things she keeps trying. Talk about royal entitlement!
AI should be used to bin them directly.
I'm currently editing my CV and cover letter for each role, without AI!
This is the way to do it in my opinion.
Though, it is sometimes useful to perhaps use the AI to ask what might be key factors for a role
𝑌𝑜𝑢 𝑎𝑑𝑑𝑟𝑒𝑠𝑠 𝑎 𝑐𝑟𝑢𝑐𝑖𝑎𝑙 𝑖𝑠𝑠𝑢𝑒 𝑎𝑏𝑜𝑢𝑡 𝑡ℎ𝑒 𝑒𝑣𝑜𝑙𝑢𝑡𝑖𝑜𝑛 𝑜𝑓 ℎ𝑢𝑚𝑎𝑛 𝑟𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑠ℎ𝑖𝑝𝑠 𝑎𝑛𝑑 ℎ𝑜𝑤 𝑚𝑎𝑛𝑖𝑝𝑢𝑙𝑎𝑡𝑖𝑜𝑛, 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑎𝑛𝑑 𝑑𝑖𝑔𝑖𝑡𝑎𝑙𝑖𝑠𝑎𝑡𝑖𝑜𝑛 ℎ𝑎𝑣𝑒 𝑖𝑛𝑓𝑙𝑢𝑒𝑛𝑐𝑒𝑑 𝑡ℎ𝑒𝑚. 𝐻𝑜𝑤𝑒𝑣𝑒𝑟, 𝐼 𝑤𝑜𝑢𝑙𝑑 𝑙𝑖𝑘𝑒 𝑡𝑜 𝑝𝑜𝑖𝑛𝑡 𝑜𝑢𝑡 𝑡ℎ𝑎𝑡 𝑡ℎ𝑖𝑠 𝑝ℎ𝑒𝑛𝑜𝑚𝑒𝑛𝑜𝑛 𝑖𝑠 𝑛𝑜𝑡 𝑢𝑛𝑖𝑞𝑢𝑒 𝑡𝑜 𝑜𝑢𝑟 𝑚𝑜𝑑𝑒𝑟𝑛 𝑒𝑟𝑎. 𝑆𝑖𝑛𝑐𝑒 𝑡ℎ𝑒 𝑣𝑒𝑟𝑦 𝑒𝑥𝑖𝑠𝑡𝑒𝑛𝑐𝑒 𝑜𝑓 ℎ𝑢𝑚𝑎𝑛 𝑏𝑒𝑖𝑛𝑔𝑠, 𝑠𝑜𝑐𝑖𝑎𝑙 𝑟𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑠 ℎ𝑎𝑣𝑒 𝑏𝑒𝑒𝑛 𝑝𝑟𝑜𝑔𝑟𝑒𝑠𝑠𝑖𝑣𝑒𝑙𝑦 𝑑𝑒𝑔𝑒𝑛𝑒𝑟𝑎𝑡𝑖𝑛𝑔 𝑑𝑢𝑒 𝑡𝑜 𝑝𝑒𝑟𝑠𝑜𝑛𝑎𝑙 𝑖𝑛𝑡𝑒𝑟𝑒𝑠𝑡𝑠, 𝑚𝑎𝑛𝑖𝑝𝑢𝑙𝑎𝑡𝑖𝑜𝑛 𝑎𝑛𝑑 𝑡ℎ𝑒 𝑝𝑢𝑟𝑠𝑢𝑖𝑡 𝑜𝑓 𝑖𝑛𝑑𝑖𝑣𝑖𝑑𝑢𝑎𝑙 𝑝𝑟𝑜𝑓𝑖𝑡. 𝑊ℎ𝑎𝑡 𝑤𝑒 𝑎𝑟𝑒 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑖𝑛𝑔 𝑡𝑜𝑑𝑎𝑦 𝑖𝑠 𝑛𝑜𝑡ℎ𝑖𝑛𝑔 𝑚𝑜𝑟𝑒 𝑡ℎ𝑎𝑛 𝑎 𝑐𝑜𝑛𝑡𝑖𝑛𝑢𝑎𝑡𝑖𝑜𝑛 𝑜𝑓 𝑡ℎ𝑖𝑠 𝑡𝑟𝑒𝑛𝑑, 𝑒𝑥𝑎𝑐𝑒𝑟𝑏𝑎𝑡𝑒𝑑 𝑏𝑦 𝑡𝑒𝑐ℎ𝑛𝑜𝑙𝑜𝑔𝑖𝑐𝑎𝑙 𝑎𝑛𝑑 𝑑𝑖𝑔𝑖𝑡𝑎𝑙 𝑡𝑜𝑜𝑙𝑠.
𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔, 𝑎𝑠 𝑦𝑜𝑢 𝑟𝑖𝑔ℎ𝑡𝑙𝑦 𝑚𝑒𝑛𝑡𝑖𝑜𝑛, ℎ𝑎𝑠 𝑒𝑥𝑝𝑙𝑜𝑖𝑡𝑒𝑑 𝑡ℎ𝑖𝑠 𝑑𝑦𝑛𝑎𝑚𝑖𝑐 𝑏𝑦 𝑡𝑒𝑎𝑐ℎ𝑖𝑛𝑔 𝑢𝑠 𝑡𝑜 ‘𝑠𝑒𝑙𝑙’ 𝑖𝑑𝑒𝑎𝑙𝑖𝑠𝑒𝑑 𝑣𝑒𝑟𝑠𝑖𝑜𝑛𝑠 𝑜𝑓 𝑜𝑢𝑟𝑠𝑒𝑙𝑣𝑒𝑠, 𝑏𝑜𝑡ℎ 𝑝𝑟𝑜𝑓𝑒𝑠𝑠𝑖𝑜𝑛𝑎𝑙𝑙𝑦 𝑎𝑛𝑑 𝑝𝑒𝑟𝑠𝑜𝑛𝑎𝑙𝑙𝑦. 𝐼 𝑤𝑎𝑠 𝑟𝑒𝑚𝑖𝑛𝑑𝑒𝑑 𝑜𝑓 𝑡ℎ𝑒 𝑓𝑖𝑙𝑚 ‘𝑆𝑢𝑏𝑠𝑡𝑖𝑡𝑢𝑡𝑒 𝐵𝑜𝑑𝑖𝑒𝑠’, 𝑤ℎ𝑒𝑟𝑒 𝑎 𝑦𝑜𝑢𝑛𝑔 𝑖𝑚𝑎𝑔𝑒 𝑟𝑒𝑝𝑟𝑒𝑠𝑒𝑛𝑡𝑒𝑑 𝑢𝑠 𝑡𝑜 𝑠𝑜𝑐𝑖𝑒𝑡𝑦. 𝐵𝑢𝑡 𝑡ℎ𝑖𝑠 𝑖𝑠 𝑛𝑜𝑡 𝑛𝑒𝑤: 𝑠𝑖𝑛𝑐𝑒 𝑎𝑛𝑐𝑖𝑒𝑛𝑡 𝑡𝑖𝑚𝑒𝑠, ℎ𝑢𝑚𝑎𝑛𝑠 ℎ𝑎𝑣𝑒 𝑢𝑠𝑒𝑑 𝑛𝑎𝑟𝑟𝑎𝑡𝑖𝑣𝑒𝑠, 𝑠𝑦𝑚𝑏𝑜𝑙𝑖𝑠𝑚 𝑎𝑛𝑑 𝑒𝑣𝑒𝑛 𝑟𝑖𝑡𝑢𝑎𝑙𝑠 𝑡𝑜 𝑖𝑛𝑓𝑙𝑢𝑒𝑛𝑐𝑒 𝑜𝑡ℎ𝑒𝑟𝑠 𝑜𝑟 𝑡𝑜 𝑐𝑜𝑛𝑠𝑡𝑟𝑢𝑐𝑡 𝑖𝑑𝑒𝑛𝑡𝑖𝑡𝑖𝑒𝑠 𝑡ℎ𝑎𝑡 𝑏𝑒𝑛𝑒𝑓𝑖𝑡 𝑢𝑠 𝑠𝑜𝑐𝑖𝑎𝑙𝑙𝑦 - 𝑟𝑒𝑙𝑖𝑔𝑖𝑜𝑛 ℎ𝑎𝑠 𝑎𝑙𝑤𝑎𝑦𝑠 𝑑𝑜𝑛𝑒 𝑠𝑜. 𝑊ℎ𝑎𝑡 ℎ𝑎𝑠 𝑐ℎ𝑎𝑛𝑔𝑒𝑑 𝑖𝑠 𝑡ℎ𝑒 𝑠𝑐𝑎𝑙𝑒 𝑎𝑛𝑑 𝑠𝑝𝑒𝑒𝑑 𝑤𝑖𝑡ℎ 𝑤ℎ𝑖𝑐ℎ 𝑡ℎ𝑒𝑠𝑒 𝑑𝑦𝑛𝑎𝑚𝑖𝑐𝑠 𝑜𝑝𝑒𝑟𝑎𝑡𝑒 𝑡𝑜𝑑𝑎𝑦 -𝑎𝑡 𝑡ℎ𝑒 𝑑𝑖𝑠𝑡𝑎𝑛𝑐𝑒 𝑜𝑓 𝑎 𝑐𝑙𝑖𝑐𝑘-.
𝐴𝑠 𝑓𝑜𝑟 𝑖𝑛𝑡𝑒𝑟𝑝𝑒𝑟𝑠𝑜𝑛𝑎𝑙 𝑟𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑠ℎ𝑖𝑝𝑠, 𝐼 𝑎𝑔𝑟𝑒𝑒 𝑤𝑖𝑡ℎ 𝑦𝑜𝑢 𝑡ℎ𝑎𝑡 𝑚𝑎𝑛𝑦 𝑝𝑒𝑜𝑝𝑙𝑒 𝑎𝑟𝑒 𝑚𝑜𝑟𝑒 𝑓𝑜𝑐𝑢𝑠𝑒𝑑 𝑜𝑛 𝑖𝑛𝑑𝑖𝑣𝑖𝑑𝑢𝑎𝑙 𝑔𝑎𝑖𝑛 𝑡ℎ𝑎𝑛 𝑜𝑛 𝑐𝑟𝑒𝑎𝑡𝑖𝑛𝑔 𝑔𝑒𝑛𝑢𝑖𝑛𝑒 𝑏𝑜𝑛𝑑𝑠 𝑏𝑎𝑠𝑒𝑑 𝑜𝑛 𝑚𝑢𝑡𝑢𝑎𝑙 𝑟𝑒𝑠𝑝𝑒𝑐𝑡. 𝐷𝑎𝑡𝑖𝑛𝑔 𝑎𝑝𝑝𝑠 𝑜𝑟 𝑠𝑜𝑐𝑖𝑎𝑙 𝑚𝑒𝑑𝑖𝑎 ℎ𝑎𝑣𝑒 𝑡𝑢𝑟𝑛𝑒𝑑 𝑡ℎ𝑒𝑠𝑒 𝑖𝑛𝑡𝑒𝑟𝑎𝑐𝑡𝑖𝑜𝑛𝑠 𝑖𝑛𝑡𝑜 𝑠𝑢𝑝𝑒𝑟𝑓𝑖𝑐𝑖𝑎𝑙 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠, 𝑤ℎ𝑒𝑟𝑒 𝑖𝑚𝑎𝑔𝑒 𝑡𝑎𝑘𝑒𝑠 𝑝𝑟𝑒𝑐𝑒𝑑𝑒𝑛𝑐𝑒 𝑜𝑣𝑒𝑟 𝑠𝑢𝑏𝑠𝑡𝑎𝑛𝑐𝑒. 𝐵𝑢𝑡 𝑎𝑔𝑎𝑖𝑛, 𝑡ℎ𝑖𝑠 𝑡𝑟𝑒𝑛𝑑 𝑡𝑜𝑤𝑎𝑟𝑑𝑠 𝑡ℎ𝑒 𝑠𝑢𝑝𝑒𝑟𝑓𝑖𝑐𝑖𝑎𝑙 𝑏𝑒𝑔𝑎𝑛 𝑙𝑜𝑛𝑔 𝑏𝑒𝑓𝑜𝑟𝑒 𝑎𝑝𝑝𝑠 𝑒𝑥𝑖𝑠𝑡𝑒𝑑; 𝑖𝑡 𝑖𝑠 𝑠𝑖𝑚𝑝𝑙𝑦 𝑎𝑚𝑝𝑙𝑖𝑓𝑖𝑒𝑑 𝑛𝑜𝑤 𝑏𝑦 𝑡ℎ𝑒 𝑐𝑢𝑙𝑡𝑢𝑟𝑒 𝑜𝑓 𝑖𝑚𝑚𝑒𝑑𝑖𝑎𝑐𝑦 𝑎𝑛𝑑 𝑔𝑟𝑎𝑡𝑖𝑓𝑖𝑐𝑎𝑡𝑖𝑜𝑛 𝑡ℎ𝑎𝑡 𝑡𝑒𝑐ℎ𝑛𝑜𝑙𝑜𝑔𝑦 𝑝𝑟𝑜𝑚𝑜𝑡𝑒𝑠 -𝑎𝑠 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑚𝑎𝑑𝑒 𝑐𝑙𝑒𝑎𝑟 𝑖𝑛 𝑜𝑡ℎ𝑒𝑟 𝑝𝑜𝑠𝑡𝑠-.
𝑅𝑒𝑔𝑎𝑟𝑑𝑖𝑛𝑔 𝑦𝑜𝑢𝑟 𝑓𝑖𝑛𝑎𝑙 𝑝𝑜𝑖𝑛𝑡 𝑎𝑏𝑜𝑢𝑡 ‘𝑤ℎ𝑜 𝑦𝑜𝑢 𝑘𝑛𝑜𝑤’ 𝑣𝑒𝑟𝑠𝑢𝑠 ‘𝑤ℎ𝑎𝑡 𝑦𝑜𝑢 𝑘𝑛𝑜𝑤’, 𝐼 𝑡ℎ𝑖𝑛𝑘 𝑖𝑡 𝑠𝑢𝑚𝑠 𝑢𝑝 𝑝𝑒𝑟𝑓𝑒𝑐𝑡𝑙𝑦 𝑡ℎ𝑒 𝑏𝑟𝑒𝑎𝑘𝑑𝑜𝑤𝑛 𝑏𝑒𝑡𝑤𝑒𝑒𝑛 𝑎𝑢𝑡ℎ𝑒𝑛𝑡𝑖𝑐 𝑣𝑎𝑙𝑢𝑒 𝑎𝑛𝑑 𝑝𝑒𝑟𝑐𝑒𝑖𝑣𝑒𝑑 𝑣𝑎𝑙𝑢𝑒. 𝑊𝑒 𝑙𝑖𝑣𝑒 𝑖𝑛 𝑎 𝑤𝑜𝑟𝑙𝑑 𝑠𝑎𝑡𝑢𝑟𝑎𝑡𝑒𝑑 𝑤𝑖𝑡ℎ 𝑑𝑖𝑔𝑖𝑡𝑎𝑙 𝑛𝑜𝑖𝑠𝑒, 𝑟𝑒𝑎𝑙 𝑐𝑜𝑛𝑛𝑒𝑐𝑡𝑖𝑜𝑛𝑠 𝑎𝑟𝑒 𝑠𝑡𝑖𝑙𝑙 𝑐𝑟𝑖𝑡𝑖𝑐𝑎𝑙. 𝐻𝑜𝑤𝑒𝑣𝑒𝑟, 𝑖𝑡 𝑖𝑠 𝑎𝑙𝑠𝑜 𝑖𝑚𝑝𝑜𝑟𝑡𝑎𝑛𝑡 𝑡𝑜 𝑟𝑒𝑚𝑒𝑚𝑏𝑒𝑟 𝑡ℎ𝑎𝑡 𝑡ℎ𝑖𝑠 𝑖𝑛𝑐𝑙𝑖𝑛𝑎𝑡𝑖𝑜𝑛 𝑡𝑜𝑤𝑎𝑟𝑑𝑠 𝑝𝑒𝑟𝑠𝑜𝑛𝑎𝑙 𝑟𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑠ℎ𝑖𝑝𝑠 𝑎𝑠 𝑎 𝑏𝑎𝑠𝑖𝑠 𝑓𝑜𝑟 𝑝𝑟𝑜𝑓𝑒𝑠𝑠𝑖𝑜𝑛𝑎𝑙 𝑜𝑟 𝑠𝑜𝑐𝑖𝑎𝑙 𝑑𝑒𝑐𝑖𝑠𝑖𝑜𝑛𝑠 ℎ𝑎𝑠 𝑎𝑙𝑤𝑎𝑦𝑠 𝑏𝑒𝑒𝑛 𝑝𝑟𝑒𝑠𝑒𝑛𝑡 𝑖𝑛 ℎ𝑢𝑚𝑎𝑛 ℎ𝑖𝑠𝑡𝑜𝑟𝑦. 𝑇ℎ𝑒 𝑑𝑖𝑓𝑓𝑒𝑟𝑒𝑛𝑐𝑒 𝑖𝑠 𝑡ℎ𝑎𝑡 𝑡ℎ𝑒𝑟𝑒 𝑢𝑠𝑒𝑑 𝑡𝑜 𝑏𝑒 𝑓𝑒𝑤𝑒𝑟 𝑖𝑛𝑡𝑒𝑟𝑚𝑒𝑑𝑖𝑎𝑟𝑖𝑒𝑠 (𝑠𝑢𝑐ℎ 𝑎𝑠 𝑎𝑙𝑔𝑜𝑟𝑖𝑡ℎ𝑚𝑠) 𝑑𝑖𝑠𝑡𝑜𝑟𝑡𝑖𝑛𝑔 𝑜𝑢𝑟 𝑝𝑒𝑟𝑐𝑒𝑝𝑡𝑖𝑜𝑛𝑠.
𝑊ℎ𝑖𝑙𝑒 𝐼 𝑎𝑔𝑟𝑒𝑒 𝑡ℎ𝑎𝑡 𝑤𝑒 𝑙𝑖𝑣𝑒 𝑖𝑛 𝑎 𝑠𝑖𝑔𝑛𝑖𝑓𝑖𝑐𝑎𝑛𝑡 𝑐𝑟𝑖𝑠𝑖𝑠 𝑖𝑛 𝑡𝑒𝑟𝑚𝑠 𝑜𝑓 𝑔𝑒𝑛𝑢𝑖𝑛𝑒 𝑟𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑠ℎ𝑖𝑝𝑠 𝑎𝑛𝑑 𝑎𝑢𝑡ℎ𝑒𝑛𝑡𝑖𝑐𝑖𝑡𝑦, 𝐼 𝑏𝑒𝑙𝑖𝑒𝑣𝑒 𝑡ℎ𝑎𝑡 𝑡ℎ𝑖𝑠 𝑝𝑟𝑜𝑏𝑙𝑒𝑚 ℎ𝑎𝑠 𝑑𝑒𝑒𝑝 𝑟𝑜𝑜𝑡𝑠 𝑖𝑛 ℎ𝑢𝑚𝑎𝑛 𝑛𝑎𝑡𝑢𝑟𝑒 𝑖𝑡𝑠𝑒𝑙𝑓. 𝑊ℎ𝑎𝑡 𝑤𝑒 𝑎𝑟𝑒 𝑠𝑒𝑒𝑖𝑛𝑔 𝑛𝑜𝑤 𝑖𝑠 𝑎 𝑚𝑜𝑟𝑒 𝑎𝑐𝑢𝑡𝑒 𝑚𝑎𝑛𝑖𝑓𝑒𝑠𝑡𝑎𝑡𝑖𝑜𝑛 𝑜𝑓 𝑠𝑜𝑚𝑒𝑡ℎ𝑖𝑛𝑔 𝑡ℎ𝑎𝑡 ℎ𝑎𝑠 𝑏𝑒𝑒𝑛 𝑔𝑜𝑖𝑛𝑔 𝑜𝑛 𝑓𝑜𝑟 𝑐𝑒𝑛𝑡𝑢𝑟𝑖𝑒𝑠. 𝑃𝑒𝑟ℎ𝑎𝑝𝑠 𝑡ℎ𝑒 𝑟𝑒𝑎𝑙 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛 𝑖𝑠 𝑛𝑜𝑡 𝑤ℎ𝑒𝑡ℎ𝑒𝑟 𝑤𝑒 𝑐𝑎𝑛 𝑟𝑒𝑡𝑢𝑟𝑛 𝑡𝑜 𝑎 𝑝𝑟𝑒𝑣𝑖𝑜𝑢𝑠 𝑠𝑡𝑎𝑡𝑒 𝑜𝑓 𝑟𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑝𝑢𝑟𝑖𝑡𝑦, 𝑏𝑢𝑡 ℎ𝑜𝑤 𝑡𝑜 𝑎𝑑𝑎𝑝𝑡 𝑡𝑜 𝑡ℎ𝑖𝑠 𝑛𝑒𝑤 𝑐𝑜𝑛𝑡𝑒𝑥𝑡 𝑤𝑖𝑡ℎ𝑜𝑢𝑡 𝑙𝑜𝑠𝑖𝑛𝑔 𝑠𝑖𝑔ℎ𝑡 𝑜𝑓 𝑤ℎ𝑎𝑡 𝑟𝑒𝑎𝑙𝑙𝑦 𝑚𝑎𝑡𝑡𝑒𝑟𝑠: 𝑒𝑚𝑝𝑎𝑡ℎ𝑦, ℎ𝑜𝑛𝑒𝑠𝑡𝑦 𝑎𝑛𝑑 𝑟𝑒𝑎𝑙 ℎ𝑢𝑚𝑎𝑛 𝑐𝑜𝑛𝑛𝑒𝑐𝑡𝑖𝑜𝑛.
Do you use these fonts for you? I think I have asked before not to use them here, because it makes it incredibly difficult for me to read and make sense of. Seems silly perhaps to some, but it is a bit like how there are better and worse fonts for dyslexics. My brain does enough work as it is, without adding additional and unnecessary (for me) cognitive load.
I don't deny this at all. It has been happening for a long time, but it is ramping up at an exponential rate and the spread has lead to a homogenisation of information sources and influence, concentrating more and more in the hands of few for all intents and purposes.
There is no going back, but I put little faith in the majority of people making moves forward that are healthy for themselves or others.
My friend, a thousand apologies. I use a Markdown language editing extension, and I overlooked to remove the font and leave it as normal. I understand the difficulties it might cause you, and I'm sorry for the inconvenience.
I think there is nothing much to write in the CV after graduating from university, even which AI can't help :)
"Please AI - write me a CV that makes it look like I have actual experience"
Human interaction in the age of technology has gradually improved, but with artificial intelligence, it has become more worse.
It seems the problem isn't just that people are overselling themselves but also that the market is becoming saturated with fake pictures and that distinguishing between real and fake is becoming difficult.
Social media doesn’t tend to know what is true but focuses more on what people want to believe.
And for content creators,they only put out what they want us to see which is only beneficial to them as a source of income.
Nice job; you are so creative, and I love it.
And I love to emulate you so that I can be great in the future
Everyone’s out branding themselves like a product, but when it’s time to actually show up, it’s a different story. Social media made it easy to fake it, but reality always exposes the truth
It's good to see 'know your customer' being used properly rather than KYC (vet your customer).
"This is effective for the platforms to generate ad revenue, but it heavily undermines interpersonal skills required for real-world connections and healthy relationships."
There are many really telling lines in your note (seriously, thank you so much for writing about this topic!) and I had to stop and read carefully several times because I have personally encountered these cases more than once and I was really confused:
I've been lucky enough to meet some artists or "instagram influencers" in person and with all the respect they deserve as people (they're not bad people) for their efforts... I felt a bit cheated because the person you see in these profiles is not the one you see in person; and I say I felt cheated because they show themselves as charismatic, great connoisseurs of a subject, but in person you find that they have only a small layer of culture, all very superficial, very simple, and even too little knowledge of the topics that their main niches are supposed to deal with.
That is: They are not really specialists in a subject with a great personality or a great message to share, no, they are people who have worked out the right formula to convince you that they are.
"Behaviour is important for groups, not individuals."
It is very true when you say that the formulas that work in the digital world do not work in real life. I think that hyper-individualism is a way of life that will not last long, it is not sustainable for health, either mentally, emotionally or economically.
It is not surprising to see now that many people with apparent professional success are redirecting their energy and time to their friends, to their family, to slow down the dizzying pace of life they have been leading. I have seen the demise of great influencer websites and channels because their authors, as human beings, were hyper-exhausted and depressed.
And even from that, there are now "new types of influencers" talking about responsible consumption and slowliving, it's really fascinating 📲 🔍
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Yes, it definitely is who you know. In the places I worked CV didn't matter much, but a recommendation did.
I read every word of this post and I can relate with this. I like your point and I have learnt something valuable.
Similarly in personal
We have a lot of people who claim to be what they aren't in real life, they are adorable online but when you meet with them one on one you find out that you are even living your best life. I don't envy or even compare myself with any influencer.
I saw a picture on Instagram this morning of a very popular actress she was looking so clean, Spotless and curvy on the picture. But the real and unedited picture that was shown wasn't what was portrayed there.
While we are striving to grow our brand online, let's not forget to grow our personality and humanity.