Hey community! If you've been following along with the #Survival prepper series, stay tuned. I will be back soon with the next installment shortly. I just wanted to type up some thoughts I had recently on a question that has always puzzled me. Splinterlands is so awesome, so much awesome stuff to talk about... so why doesn't it have any effective content creators to bring in new players. I think I know why. At least I have a hypothesis.
It's hard to be cheerleader for a team that hates cheerleaders. Does that makes sense? Imagine being a cheerleader at a sports game and the crowd asks you to stop "spamming" them, and stop "begging" for the cheers? Would you want to keep cheerleading? I wouldn't.
The day my posts died
For example, I'd been doing my series on Survival, trying the get the word out! And it seemed to be working. Look at these last two posts on Survival. Over 700 likes! Way more than I've ever had. It was motivating and made me want to do even more! But wait. It will all be ruined soon. Don't fret.
Survival posts were killin it. People seemed to really like them!
So after posting that last article about card collecting in the "Card Collectors" discord channel, I was called out by multiple people, calling my article spam. And to please stop spamming the server because I was violating terms of service. I'm not kidding you at all. One dude literally screenshot terms of service and posted in the chat 😭
Does it make sense? I'll keep my thoughts to myself for now. Okay, but I am a rule follower. I personally don't understand this rule but sure, I'll abide by it. There's probably a way people will still find out about my articles...
Nope though. Look at the next posts... From 772, all the way down to 66. More than 10x insta-drop. Instant. And it's only got worse from there.
This is literally the VERY NEXT POST after some super "friendly" people told me I was violating TOS by informing people of the article. Since then, I stopped. But now barely anyone reads anymore. Probably because... they don't know about them.
Just got worse from there.
Anyway, this is a short post from me to give my two cents. Look at those numbers. 10X drop after not advertising. Extrapolate to the game. And then rethink attitudes towards "spreading the word" -- Advertising is the key.
Advertising and cheerleading are critical for new businesses
How will we get new players without advertising? I'll tell you. We absolutely won't. Not unless things change. Not unless we get over this idea that advertising isn't cool. Advertising works, who cares if it's cool? It's how new businesses get new people to know about their new stuff. Srsyl this is like saying like 2+2 =4 for 99.9% of every business person in existence 🤷♂
Anyway, my opinion is that until the SPL community stops making content creators feel like "vote beggers" ???? then we're screwed. I hope things can change! 🙏 I'll keep creating content, but when it goes into a black hole, it doesn't feel good. It doesn't motivate me to keep creating. And it doesn't feel sustainable ❤️
Making splinterlands post here on Hive is like preaching for your own church, it's why I try to be as active as I can on X and post my content there and on Publish0x as well.
Keep doing what you are doing, I think advertisement is a good thing, hopefully soon when everything is set to go and Blaze gets the all-go signal, things will get phenomenal
Thanks I agree. Advertising is key. If the plan is for people to "just find out" about SPL through word of mouth then it's hard to see a future. That's just not realistic. It was realistic for tesla. We aren't tesla.
First: you are writing on hive. Not Splinterlands.
Second: If you decide to complain, go ahead; but that’s not going to get you anywhere.
Third: You must build your hive audience. Slowly. Just Splinterlands content is boring to the rest of the hive consumers as they may not be interested in Splinterlands.
Forth: Just Splinterlands community doesn’t have enough HP to support you. You were getting support and vote not only because your content is good but you were on “trending”. You won’t be trending on every post. Warm up to it
Fifth: For the amount of time you spend on hive, due to your community support, read my support, you had phenomenal growth. Please continue doing what you are doing. Bring variety in content. Build your audience, reach out to other and built your network.
Complaining will NOT help.
👆
That is actually good advice. Also, find your favorite content creators on HIVE and start leaving comments to engage more... Re-blogging your favorite posts from other HIVE bloggers also helps.
Read this old post. Every bit is true.
https://peakd.com/hive-174578/@livinguktaiwan/3-things-newbies-should-do-in-their-first-week-on-hive
You too @captaindingus
Great post for sure!
I can tell you for sure, after I started focusing on interacting and engaging with others on Hive, it definitely helped with exposure :)
Like my post I wrote - the best part about Hive, is giving, you just can't GIVE too much!! When others see this, they will understand you're here for the community, not just a quick buck!!
For sure, Ive been doing all those things just ike everyone has said to. Also though, the numbers are objective facts. They cant be explained away. 10X drop in engagement. At any company, in an advertising dept, that would get someone fired.
10X drop is because you were on 'probation' for complaining.
Write the next post and don't complain on discord and see what happens.
You are a strange dude, I have to spell everything out to you.
I can only show you the way. You must walk the walk.
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While it is true that you were getting more likes and interactions when you were sharing yours posts on discord, I don't know if we can call that advertising. You were sharing a Hive post about Splinterlands on the Splinterlands discord, so you're not reaching any potential new players. At best, you're getting eyes from people who don't use Hive much but they already play Splinterlands.
The only upside is that with so many likes the posts might have been trending, reaching people outside the Splinterlands community, but still inside Hive. I don't know if there are any people already on Hive that haven't heard about Splinterlands. Even if they get curious, a post about Survival Mode is probably not the best introduction for a new player. In that spirit, bravetofu's post with his offer for new players signing up under him is more relevant.
Regarding the spam aspect, you have to understand that if every person shared all their posts on discord, it would get crazy. Should they make an exception for you? There is a channel for sharing posts but no one checks it. Maybe you could PM someone on discord to ask for permission to share a post. Even that might not be great as it could create a lot of spam for those validating posts.
Your posts didn't die. I've been posting regularly for more than 2 years and I don't think I have ever gotten 700 likes.
I think you missed the point. When I was allowed to spread the word about my posts, we had 700+ engaged. When that wasn't allowed anymore, we had a more than 10x drop in engagement. These are just numbers. Objective, inrefutable numbers. If we want more engagement, we have to figure out a way to promote.
I didn't miss the point. I said that you got more likes when you shared than when you didn't. I know they are numbers. I just don't think these numbers meant any kind of promoting the game to people who don't already play or know about Splinterlands.
And the biggest issue is what would happen if everyone who made a post about Splinterlands did the same.
Thanks I appreciate your opinion! I think having 700+ people reading multiple articles about a new upcomig game mode was contributing positively in an actual, tangible way. That was tanked (lol) and I feel that negatively affected the game. Is it a huge effect? Nope. But was I doing at least something positive? Even a little. Yup. That's just my opinion though. People can obviously have very different opinions!