Fabulous!
I'd be interested to see accounts created over time and what happened to them? Maybe a monthly snapshot, graphed like above, so ideally we'd be able to see a little milky way gradually appearing in the bottom left-hand corner between 0 and 600 and beyond over the course of time. Should we be looking for HP if it's InLeo? I think it would be good to see both (and HBD, why not).
The other thing that would be an asset to Hive is if the tool that you develop could be used for other marketing proposals to the DHF, so we would have a common way of comparing different proposals.