That's a busy place. We had 3 bowling alleys here in Chiang Mai about 5 years ago... now we have none. The last one shut about a year ago. I went there once in the last months of their operation and it was really clear they no longer had any interest in taking care of the place.
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I lived in Chiang Mai and believe the last lane standing was called "Bully Bowl". This was 5 years ago and even then it was already in terrible shape. I don't know what happened to make bowling so unpopular that it went from 3 lanes to zero in a relatively short amount of time.
Recently, I had a chance to move back to Chiang Mai but I will admit the absence of a bowling alley was a factor in me deciding just to stay here.
I was either bully bowl or buddy bowl. I don't recall. I dont' think it was entirely the fault of the bowling alley itself that it went under. It was in one of the more outdated shopping malls that had fallen out of fashion because Chiang Mai has too many shopping malls.
if i remember correctly it was just down the street from the immensely popular Maya shopping mall so it never really had a chance.