Liketu has been one of the Hive dapps that has been quietly but consistently building their product for the past few years. In the last period they seem to be gaining more and more traction and keeps growing their user base.
Let’s take a look at some of the data.
As mentioned, Liketu has a focus on photos. Users can share their photos, make some commentary, and earn rewards. Its not a 100% copy of Instagram, as usually users share more than one picture and give a bit more explanation on them. But the frontend is overall with a focus on photos and has a nice UI.
Here we will take a look at the activity on the platform, the overall number of posts and comments, and the number of users. The top content creators for the last month will be presented as well.
The period that we will be looking at is 2022 – 2024.
Posts
First let us see the number of posts coming from Liketu.
Here is the chart.
We can see the sharp growth at the beginning of 2022, reaching a peak in May 2022 and then a steady growth towards 2023. In the summer of 2023 there was a spike in the posts going up to 250 per day, and then a slow pull back towards the end of the 2023.
In 2024 we can see a steady growth again with the number of posts reaching 200 per day.
Comments
The chart above was only about posts.
What about comments?
Here is the number of comments made per day from Liketu.
Some interesting data here. At first the number of comments on the platform was very low with just a few comments daily. The a sharp incereas in June 2023 with comments going from 10 per day to 600 per day in a short perriod of time. Not sure what happened here, there was probably some incetvies introduced for the numbers to increase as much. A pullback from there and there is now from 100 to 1500 comments daily.
Posts and Comments
When we combine the posts and comments on one chart we get this.
We can see the dominance of the posts here especially at first. The in the summer of 2023 the number of comments increased signinfcanty, a pullback later and now we are somewhere around the same number of posts and comments.
The combined data for the number of posts and comments is steadily increasing.
When we polot the numbers on a monthly timeframe we get this.
Here as well we can see the drastic change in the number of comments after May 2023. Cumaltive in the last period there is around 5k monthly posts and 3k comments. This is quite the increase in the numbers from 2022 where the numebrs of posts were around 3k and comments were almost non exisiting.
Authors
How about the numbers of the authors on the Liketu. How many accounts are posting?
Here is a chart for the monthly numbers of accounts posting.
The number of MAUs on Liketu has also seeing a growth in the period. Starting with just around 200 MAUs back in January 2022, and reaching a 1500 MAUs in August 2023. A drop afterwards, and an steady growth in the first two months of 2024 reaching more than 1k users in February 2024.
Next the number of unique authors that posted from Liketu. These are authors that posted directly through the frontend.
The number of unique Liketu authors is showing continuous growth.
There is a total of 5.2k unique authors that have used Liketu to post.
In the last month alone, there was 240 new accounts that have tried out the app for the first time.
Authors That Posted the Most
Here is the rank of the authors that posted the most in the last 30 days.
The top account has posted 40 times in a 30 days period. The next accounts are around 30 posts, meaning around one posts per day.
Liketu Votes
The main account @liketu is incentivising its users for posting with votes. Its not a guarnited vote for everyone that is using the platform but a lot of users are receiving votes.
Here is the chart for the number of votes.
We can notice the sharp increase in the number of votes in May 2023. This explains the increase in the number of posts and comments, especially comments. At this point probably some of the comments started to receive votes from the official account. The number of votes increased from 60 per day to 150 per day. It has decreased a bit in the last period but there is still more than 100 votes casted per day from the official account.
The Most Supported Liketu Authors in the Last 30 Days
Below is a table for top authors who have received support from Liketu in form of votes in the last 30 days.
The ranking is made by the cumulative vote weight that authors received from @liketu, meaning one vote at 100% is better than 3 votes at 20%.
Congrats to the users above.
All the best
@dalz
Up and to the right!
The best!!!! ❤️❤️❤️❤️❤️
Great job guys ...especialy having in mind its all done it in a humble way quitely
If you look at Liketu, it is onboarding more users than other dapps, yet isn't running a $500-$800/day proposals with far fewer user bases. I don't use Liketu personally, but they are doing good work and not on the DHF gravy train.
Fun fact, other proposals on the DHF gravy train using Liketu sign ups to buff their numbers almost double.
Yea they have done it in a very modest way
Big fan of what Liketu are doing!
The platform has go so much better over the last year, the guys have been working on the backend and it really shows. Mobile App would be big next step!
Here's to move success to Liketu and Hive.
Liketu is a very good alternative to Instagram. The photos upload quickly and there is a good community. I'm glad they are growing, it benefits Hive as a whole.
Nice one boss, i had to reblog it so i could read it again at my leisure
In the last image they are all girls 😱. Do you know why this trend? @liketu
I think if you look at instagram, girls also have most of the attention. We go by internal metrics, some of which you know about (AURA) and these, combined with unique views, as well as depth, dispersion, and duration of downstream engagement determine their support.
It would be interesting to have statistics on the use of dapps by gender, age and nationality. Although that data is not in the blockchain. Would it be useful for marketing strategies?
There are ways to approximate these statistics. We have internal studies on nationality based on where they have set their location props, and we also cast genders based on names and can get a reasonably good approximation.
I think if you just go by inspection, it is quite obvious that liketu is more popular among females. There are many reasons which can explain why this is, but an obvious one is, it is the least frictional way to participate, and they already post like this elsewhere.
Interesting, I hadn't thought about it until now. It helps a lot when recommending dapps in Hive.
Because we all like looking at good looking women
Lol
Everyday
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BEER.they probably started voting on some of the comment and this made the comment go up too
Moments are a thread like feature which are posted as comments. We curate them with very small (1%) votes.
Oh, so we have a short form of the app ... nice!
didn't know that, thanks for the lighning
I keep saying that I should give this app a try since it was released, lol! But losing in front of the free time happens a lot lately.
Hello @dalz, the peak of the comments is because the introduction of Moments (a kind of stories in Liketu).
Liketu is a great community for the posts consisting of mostly of photos. However, texting under every photo is kinda restriction to me, we should freely write and add the photos in a post.
In the context of vanilla Hive, this is a reasonable position to have. We are trying to be something a bit different. Instagram users are not going to put writing first.
Arguably, the trend is shifting towards pictures and video, and even text based short form is beginning to drop off.
We are in an era of falling attention spans.
I’ve never tried to use LikeTu
I’d do so to have an experience
Thanks for sharing
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There is a massive growth level
Great update or should I say enlightenment. I want to wish them the best and I believe with the upcoming achievements in mind it will be a place for everyone to join in a rush
I love LIKETU, it is very dynamic and for those of us who like to take photographs, it is simple and quick to display our images. I think that because it is similar to Instagram, it has become so popular.
What good data samples although I see many people stopping using the dapp because they are not taken into account.
They stop using the dapp because they are not taken into account?
In other words: They only use it to get votes from liketu, and if not, they don't?
Our position on that is : We will try to make the experience better over time to let people enjoy it irrespective of financial rewards. If we're losing users because they're not getting attention from us, then it is likely an extension of a wider problem that is, they're not getting attention from others either.
We have been developing a transparent and fair way to to democratise the voting, and it will expose those who are not getting attention (ironically in an attention economy)
There will not be people who are not getting voted who should be.
Until then, we go by human feeling.
I understand perfectly I know how it works but I also know what many expect that's why I make the comment, your work and your dapp are great and can contribute a lot to the growth of Hive which I think should be the north of everyone.
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These are really good numbers. I don't use Liketu, but reading this and the comments really makes me appreciate what they do. Congrats to them for working on it steadily.
Excellent article, thank you very much
Liketu is really performing quite well as time goes by. They are really growing
Liketu must really be so good to have all these wonderful things said about it. I'll definitely give it a try.
I see the Hive's Red Carpet mods in the list! I see the whole democratize vote is going online one step at a time. It's time to build up that AURA.