Generally those apps reward but have limitations to withdraw the money, and should be promoted and pushed through sportsman spotlights, which I am sure the usage and expansion of the app would be successful.
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Who is buying the tokens and why?
if you think about all forms of reward tokens, whether it is from a department store, a supermarket chain, adidas, nike etc. the points are a fraction deducted from the operating profit of the main business which is selling goods / products / services - not the actual token itself.
The token is a way to measure how dedicated a customer is, and by extension how much they have spent with a particular brand. The brand then gives incentives back to that customer with some discounts, or things they can do with those points.
Sportsman spotlights are good, but what does that have to do with move to earn tokens? How does the move to earn tokens sustain themselves?