Are you familiar with the coinbase earn promotion? They have a handful of coins that partnered with them to give out free coins as users learn about said coin and take a few small quizzes on them. If you want an example and don't mind a referral link check out- https://coinbase.com/earn/oxt/invite/j4c79r18
If you just want the general layout of it- https://www.coinbase.com/earn
I think that would be a phenomenal opportunity to expose more people to Hive and how it works.