I think it's hard to have a solution for this. I think a sustainable solution that is a win-win for both the project and the company is needed. I just don't think Web3 is at that stage yet where the profits can last. So it would have to be for something that benefits both sides.
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I think this is the very basic element where such a project should be built upon. Only if there is a win-win, there is a way to achieve something together.
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