I'm going to speak from my little experience in a blockchain and as a content creator. I've only been doing this for 2 months but my idea is to stay on time and grow with Hive and the communities in which I participate. I have received rewards as an author and curator and notice that initially, I didn't know that giving my opinion in a publication beyond just saying "Good Job", was a curation. But I not only look at the content, which obviously reflects part of the author's personality, but I also look at the presentation, errors, wording, threading of ideas, among other things and it really amazes me sometimes to see some publications with great votes and with a content that in my opinion is overrated. I have seen posts with immediate and considerable rewards (just minutes after publishing) and others with days and zero. They catch my attention, I check, and boom...something very good that has gone unnoticed. There is a lot of subjectivity in doing curation and that is uncontrollable. I also believe that it should not be a long text to convey an idea, and much less loaded with images to be attractive. Creative? Yes. Bold? Yes. The 50/50 rewards initially seemed exaggerated to me because creating content is an investment of time and effort, but today I understand that curation also requires the same and the idea is a win-win relationship for EVERYONE. We all need each other here: without a creator, there is no content to curate and there is nothing to invest in or in whom to invest. That is something that all actors in this blockchain must understand and bet to keep rowing to the same port. I stake my three cents for a promising future here.
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