On the point about gender, it was merely an example and I was referring to the crypto space as a whole, per data from Canada's CBC news. While it is from 2018, I don't think the gender gap would have closed significantly. https://www.cbc.ca/news/business/bitcoin-s-gender-divide-could-be-a-bad-sign-experts-say-1.4458884
It may well be that Hive has a more even gender demographic makeup, which is great and I believe further reinforces the point of demographic research, data collection.
Now with data collection and control, this is where it's interesting for marketers. Often times the data being collected is anonymized, you can go as far as collect data such as age and gender, but this must be disclosed in a terms of service and privacy policy. As people become more and more aware of how data is being used, it would be reasonable to see a shift in collection, quantitative and qualitative value, and then a shift in how marketing is done.
I don't believe people are on Hive for just censorship resistance. They are on here to find community and to earn crypto. These three things are the most prominent unique value propositions of this platform.