I agree with most of the assessments here except this "predominantly male". In fact once you delve into the active communities here on Hive, there are lots of women here, and in fact, a lot of the sharing and communication that takes place on Hive is comprised of both genders. I would say that attracting more women to Hive is actually a huge opportunity for massive growth.
I also addressed this my most recent post:
Marketing is useless unless you know exactly who you want to reach. I've been thinking a lot about the kinds of people that Hive attracts, and I think the thing we all have in common is this:
We all want control over our own data, and we don't like censorship.
There are a ton of people right now who are being demonetized, censored and silenced. Even entire communities, like rowdy youths, Natural Medicine groups and intellectuals are being silenced. The graphics and art I've created so far is targeting people who are pissed off at the current state of the internet. That group is growing huge. The thing all our future Hivers have in common is this, and it affects all people who are being censored and who don't have a voice.
On the point about gender, it was merely an example and I was referring to the crypto space as a whole, per data from Canada's CBC news. While it is from 2018, I don't think the gender gap would have closed significantly. https://www.cbc.ca/news/business/bitcoin-s-gender-divide-could-be-a-bad-sign-experts-say-1.4458884
It may well be that Hive has a more even gender demographic makeup, which is great and I believe further reinforces the point of demographic research, data collection.
Now with data collection and control, this is where it's interesting for marketers. Often times the data being collected is anonymized, you can go as far as collect data such as age and gender, but this must be disclosed in a terms of service and privacy policy. As people become more and more aware of how data is being used, it would be reasonable to see a shift in collection, quantitative and qualitative value, and then a shift in how marketing is done.
I don't believe people are on Hive for just censorship resistance. They are on here to find community and to earn crypto. These three things are the most prominent unique value propositions of this platform.