It's incredible to think these supermarkets can take us all for fools as they do, but they do, over and over. It's the same in other industries as well, telecommunications, insurance, health, automotive and so on...I think we allow it to some extent. Take the supermarkets I mention above for example...if everyone banded together and ceased shopping there for a month, I mean everyone, they'd change there tune pretty quickly.
In the old days the townsfolk would band together brandishing flaming torches and pitchforks and make a stand against the "tyranny" like the miners did at the Eureka Stockade Rebellion but nope, we just bend over and take it (figuratively speaking) and so they keep doing what they do.
Sad and pathetic.