A friendly publication
Why we don’t mention Nigerian brands in our blog posts. We don’t mention Nigerian brands, we don’t use Nigerian statistics and we don’t use anything that depicts Nigeria or any of the third world countries in our blog. It is not because we are not patriotic. We do this because we understand audience targeting. You can’t do blogging successfully if you know nothing about audience targeting. Beyond that, the brands you mention affects your ranking. It will affect the location where your content will rank better. Sometimes, people from that location search with the name of a brand because they already know it. Their search intent is more structured. If you have the brand name mentioned in your blog, your chances of ranking for it on search engine will be higher.
That’s why I mention more of American brands and statistics. Most of my advertising partners are from there. When it comes to blogging, you can’t rank for a keyword that’s not in your blog. There’s no trick that will make you rank for, “How to steal a goat in a village market square without being caught” if you don’t have it anywhere in your blog. People in specific locations tend to search for certain brands and keywords they are familiar with more. The brands you mention will affect your ranking. If your immediate target audience are Nigerians, it should reflect in your keywords and brands you mention in your blog. This is why you must include a personal brand, a company brand and statistics in all your articles.
They contribute to the success of your article on search engines. Every brand is matched with a keyword. Each time you mention such brand, a certain keyword is expected to follow it. Google knows this. You too should. Your ability to find such brand and the matching keywords will improve your ranking on search engines tremendously. How do you find the right brand and the matching keywords at the click of the button? This is where I come in. You need an expert like me in your life. This is just one aspect of blogging. There are many other areas that are only known to a few individuals. If you want to use blogging to grow your business, do it so much precision and accuracy.
