I'm glad that part caught your attention.
The thing about persuasion is that it is a skill that improves with practicing many things. It's similar to a skill like cooking, or basketball.
To be good at winning basketball games requires practicing dribbling, dunks, 3-pointers, stealing, picks, etc.
To be good at winning a whales vote requires practicing hooks, big ideas, storytelling, 'drama', communication, rhetoric, etc.
I've written posts on 'hooks', quality content, sentence-mastery, marketing, and a big communication masterclass. These are all related to persuasion if you'd like to explore further.
Hope that helps! 🙏