I think that the south of Argentina is much more touristic because it has invested in promoting itself. This province is not, but it is really beautiful.
And the name is long because it's very descriptive jajajajaj
‘San Fernando"(I don't know who it is)
del valle (literally the city is in a valley)
de Catamarca (name of the province)
Thanks for your kind explanation of name. It was interesting.