Only remaining true as long as currency has a value! I've never seen someone turn down a grand prize of anything; that chase, that urge to compete, and win; is something that will ensure there's always people trying!
Sadly, in much competitive pursuits, this does result in those with the most to invest are the likeliest to win, but that's also a way to turn a large fortune into a small one.
The world works in really funny and interesting ways, across every field.
The chase is there when there is a prize on offer that is worth something - not sure what will be worth much in a future where anyone can compete at the same level.