One thing we need to understand is that, failure is part of every successful business, founders must first of keep that in mind and know they shall face it as they set-up their project. There is no business that has been able to be executed for 100% without any failure within the process. The most important thing is you find ways to overcome the failure and not just feel absurd and relax or sit down and see your project collapse.
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This is very important and no one educates for that. People think that entrepreneurship is to set up a store and start earning just because customers come to you by themselves. Most businesses don't make it to two years.