Part 4/9:
At their first stop, they encounter a coffee shop, Sweet Water Coffee and Tea, which turns out to be a dead end due to its numerous locations and likely established videography partnerships. However, they proceed to visit Light Heart Coffee, which showcases a well-curated social media profile. Noting the competition, they recognize that building connections might still be beneficial even if engaging a contract there proves challenging.
During their research, they find distinct characteristics about potential clients based on their online presence. For instance, businesses with poor online engagement represent potential opportunities. After evaluating several establishments, they land on a smaller cafe that has not posted any content in weeks, which signals a chance for collaboration.