In an ambitious undertaking, a videography entrepreneur embarks on a journey to scale a new agency to $10,000 a month within 30 days. With previous experience managing a successful agency earning over $100,000 a month, the individual, who recently relocated to Scottsdale, Arizona, aims to showcase to others that building a clientele in a new city is an achievable goal.
On the first day, the plan is to cold-approach local businesses, primarily coffee shops and car dealerships, to pitch videography services for promotional content. The entrepreneur is accompanied by Ben, a former student who successfully scaled his own agency from $4,000 to $28,000 a month. Together, they intend to illustrate the art of negotiation and client acquisition.
The duo begins by researching local coffee shops, looking for those that might be open to collaborating on video content. They design a strategy that emphasizes quality service over client volume. The concept is to approach businesses regardless of previous relationships or knowledge of the owners, reaffirming that anyone can succeed in this business model. The goal is to build relationships, establish trust, and use videography as a means to secure contracts.
At their first stop, they encounter a coffee shop, Sweet Water Coffee and Tea, which turns out to be a dead end due to its numerous locations and likely established videography partnerships. However, they proceed to visit Light Heart Coffee, which showcases a well-curated social media profile. Noting the competition, they recognize that building connections might still be beneficial even if engaging a contract there proves challenging.
During their research, they find distinct characteristics about potential clients based on their online presence. For instance, businesses with poor online engagement represent potential opportunities. After evaluating several establishments, they land on a smaller cafe that has not posted any content in weeks, which signals a chance for collaboration.
Utilizing a direct but personable approach, the entrepreneur orders a drink while pitching the idea of creating a video to showcase the art of making coffee. After briefly explaining their vision and emphasizing their newness to town, the cafe employee ultimately agrees to the proposal. This interaction exemplifies the core belief that vulnerability and sincerity often lead to opportunities.
Shifting Focus to Car Dealerships
After trying their hand at coffee shops, the pair shifts strategy, focusing on car dealerships, which are likely to pay better for videography services. They list nearby dealerships, thinking that even if competition is fierce, their ability to craft compelling narratives through videography will win them clients.
The first dealership they visit, Van Chevrolet, provides a rewarding experience as they pitch their services directly to the sales team. The enthusiasm from dealership staff suggests there’s a viable market for videography services, as the businesses are keen to improve their online marketing strategies.
Establishing Connections
The team successfully connects with several dealership representatives, gathering contacts and expressing their desire to create free content that will help build their portfolio. One dealership, in particular, even expressed a willingness to engage the videographers for future paid projects.
Through savvy networking and proactive communication, the pair is well on their way toward establishing a foothold in Scottsdale. They leave with faint hopes of forming lucrative partnerships amidst their initial outreach.
Future Opportunities and Expansion
After a long day of pitching and networking, the entrepreneurs take their experiences and plenty of video footage home, treating it as an invaluable starting point. They’re eager to refine their material and establish follow-up strategies for the connections they’ve made.
Interestingly, another opportunity arises at a retail store nearby, prompting them to consider generating additional content for brands already managing a successful online presence. Aiming to leverage their existing contacts and strong portfolio could create a snowball effect in future client relations.
Conclusion: A Successful Day One
By the conclusion of their first day, the entrepreneurs have successfully established initial connections with several businesses and dealerships, which will serve as crucial stepping stones in their agency's development. Their day is marked with a blend of learning, pitching, and networking that promises several potential projects, igniting optimism that scaling to $10,000 a month is achievable.
The first day solidifies the opportunity to not only make a living but to enjoy the process of building an agency from scratch. As they look toward day two, the excitement grows about potential collaborations and the eagerness to share future successes. This journey affirms that vibrant creativity combined with diligent networking can cultivate a flourishing business in videography, no matter the challenges faced along the way.
Part 1/9:
Day One: Scaling an Agency from Zero to 10K
In an ambitious undertaking, a videography entrepreneur embarks on a journey to scale a new agency to $10,000 a month within 30 days. With previous experience managing a successful agency earning over $100,000 a month, the individual, who recently relocated to Scottsdale, Arizona, aims to showcase to others that building a clientele in a new city is an achievable goal.
Cold Approaching Businesses
Part 2/9:
On the first day, the plan is to cold-approach local businesses, primarily coffee shops and car dealerships, to pitch videography services for promotional content. The entrepreneur is accompanied by Ben, a former student who successfully scaled his own agency from $4,000 to $28,000 a month. Together, they intend to illustrate the art of negotiation and client acquisition.
Identification of Potential Clients
Part 3/9:
The duo begins by researching local coffee shops, looking for those that might be open to collaborating on video content. They design a strategy that emphasizes quality service over client volume. The concept is to approach businesses regardless of previous relationships or knowledge of the owners, reaffirming that anyone can succeed in this business model. The goal is to build relationships, establish trust, and use videography as a means to secure contracts.
The Cold Call Experience
Part 4/9:
At their first stop, they encounter a coffee shop, Sweet Water Coffee and Tea, which turns out to be a dead end due to its numerous locations and likely established videography partnerships. However, they proceed to visit Light Heart Coffee, which showcases a well-curated social media profile. Noting the competition, they recognize that building connections might still be beneficial even if engaging a contract there proves challenging.
During their research, they find distinct characteristics about potential clients based on their online presence. For instance, businesses with poor online engagement represent potential opportunities. After evaluating several establishments, they land on a smaller cafe that has not posted any content in weeks, which signals a chance for collaboration.
Part 5/9:
The Art of Pitching
Utilizing a direct but personable approach, the entrepreneur orders a drink while pitching the idea of creating a video to showcase the art of making coffee. After briefly explaining their vision and emphasizing their newness to town, the cafe employee ultimately agrees to the proposal. This interaction exemplifies the core belief that vulnerability and sincerity often lead to opportunities.
Shifting Focus to Car Dealerships
After trying their hand at coffee shops, the pair shifts strategy, focusing on car dealerships, which are likely to pay better for videography services. They list nearby dealerships, thinking that even if competition is fierce, their ability to craft compelling narratives through videography will win them clients.
Part 6/9:
The first dealership they visit, Van Chevrolet, provides a rewarding experience as they pitch their services directly to the sales team. The enthusiasm from dealership staff suggests there’s a viable market for videography services, as the businesses are keen to improve their online marketing strategies.
Establishing Connections
The team successfully connects with several dealership representatives, gathering contacts and expressing their desire to create free content that will help build their portfolio. One dealership, in particular, even expressed a willingness to engage the videographers for future paid projects.
Part 7/9:
Through savvy networking and proactive communication, the pair is well on their way toward establishing a foothold in Scottsdale. They leave with faint hopes of forming lucrative partnerships amidst their initial outreach.
Future Opportunities and Expansion
After a long day of pitching and networking, the entrepreneurs take their experiences and plenty of video footage home, treating it as an invaluable starting point. They’re eager to refine their material and establish follow-up strategies for the connections they’ve made.
Part 8/9:
Interestingly, another opportunity arises at a retail store nearby, prompting them to consider generating additional content for brands already managing a successful online presence. Aiming to leverage their existing contacts and strong portfolio could create a snowball effect in future client relations.
Conclusion: A Successful Day One
By the conclusion of their first day, the entrepreneurs have successfully established initial connections with several businesses and dealerships, which will serve as crucial stepping stones in their agency's development. Their day is marked with a blend of learning, pitching, and networking that promises several potential projects, igniting optimism that scaling to $10,000 a month is achievable.
Part 9/9:
The first day solidifies the opportunity to not only make a living but to enjoy the process of building an agency from scratch. As they look toward day two, the excitement grows about potential collaborations and the eagerness to share future successes. This journey affirms that vibrant creativity combined with diligent networking can cultivate a flourishing business in videography, no matter the challenges faced along the way.