Part 3/11:
Historically, dessert fads have followed a predictable pattern of boom and bust. The initial success of cupcakes and frozen yogurt led to a flood of similar offerings, as entrepreneurs rushed to capture the market before consumer interest waned. This cycle of saturation can lead to consumer fatigue, laying the foundation for the next dessert trend. Currently, the cookie industry reflects this dynamic, with quite a few new competitors seeking to ride the coattails of Crumble's unprecedented growth.