Part 7/11:
Crumble took a different approach, learning from predecessors while building a franchise-friendly model. Their oversized cookies and weekly rotating flavors have effectively created urgency among consumers and positioned Crumble as a destination brand rather than merely another cookie shop. The average Crumble store grossed around $1.8 million in 2022, with a much higher profit margin compared to others, paving the way for rapid expansion.
However, as Crumble aims high toward profit maximization, they face questions about the sustainability of their business model. Franchise fees have increased significantly, which raises concerns for operators about profitability. The company's reliance on rebate sales and kickbacks from suppliers further demonstrates their aggressive revenue strategies.