Part 8/11:
By leveraging virality and social media engagement, Crumble has managed to create a strong brand presence, though the incessant tightening of profit margins could foreshadow challenges ahead. Even with their rapid growth, those margins have declined in recent years, signaling potential instability in a business model heavily reliant on consumer trends.
Independent Cookie Shops' Struggles
In Los Angeles, the independent shops, particularly "Cookie Good" and "Bake Some Noise," reveal a contrasting narrative to corporate giants. Cookie Good, established in 2008, has experimented with unique flavors much before the cookie trend peaked, yet they remain focused on maintaining a stable business without rapid, trend-driven growth.