Part 2/7:
Despite Austin’s massive following of 1.4 million subscribers, he reveals that only a small percentage of his views originate from subscriber feeds. This observation raises an important question for aspiring creators: why focus so intently on subscriber numbers when that metric may not correlate with overall viewership?
The Importance of Engagement Over Subscribers
Austin's arguments lead to the realization that engagement is now the true currency on YouTube. While having a strong subscriber count may have advantages, such as meeting monetization requirements or attracting sponsors, the real goal should be to create high-quality content that resonates with viewers.
To achieve this, creators need to prioritize three key elements: