Part 3/8:
Before diving into the implementation of your advertising strategy, it’s essential to clarify your objectives. Are you aiming for mobile app downloads, email list growth, or website traffic? Defining success metrics, like achieving a specific number of downloads or gaining a certain number of new leads, provides direction for your campaign and helps measure its effectiveness.
Facebook ads are not just about visibility; they are about targeting the right audience with the right message at the right time. The first step in using Facebook ads is to access the Facebook Ads Manager, your central hub for creating, managing, and tracking your advertisements.