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At its essence, content marketing involves the creation and sharing of valuable and relevant content through various channels. This approach aims to generate interest in a brand's offerings and ultimately drives profitable customer actions. Content marketing can take numerous forms, including blogs, videos, infographics, and eBooks, which are tailored to inform or fascinate an intended audience.
The Importance of Strategy
Creating a successful content marketing strategy begins with understanding the goals you want to achieve. This could range from increasing website traffic, nurturing leads, or enhancing brand awareness.