Part 3/7:
Goal Setting: Identify what you wish to achieve with your marketing campaign. Be specific about whether your focus is on conversion, website signups, or another target.
Identify Target Audience: Develop detailed customer personas through research. Understanding the demographics, interests, and challenges faced by your audience can shape your content.
Content Audit: Evaluate existing content to assess what resonates best with your audience. This will inform what new content to create moving forward.
Content Strategy Development: Create a content calendar and outline what type of content will be produced and when it will be published. This calendar should reflect both your audience's interests and upcoming company initiatives.