Part 4/9:
One of the highlighted points in the analysis is the evolution of fan relations in São Paulo. Traditionally, São Paulo fans were perceived as somewhat fickle, abandoning the team amidst struggles. However, over the past few years, this narrative has shifted. Recent seasons have seen a resurgence in stadium attendance, with São Paulo enjoying record crowds at Morumbi Stadium. The average attendance has reached above 50,000, indicating a loyal and supportive fan base that shows up consistently, regardless of the team’s performance.