Part 6/9:
Another major factor influencing São Paulo's sponsorship discrepancies is visibility in media broadcasts. Clubs like Flamengo, Corinthians, and Palmeiras have a better footing in televised match selections, garnering more public exposure. The preference shown by networks like Globo to prioritize matches involving these clubs further cultivates a cycle where these teams can negotiate more lucrative sponsorships.
Moreover, perceptions of clubs are also shaped by media narratives, impacting the clubs' marketability. Historical biases evident in television coverage, such as neglecting Santos games in favor of blockbuster films, underscore the uphill battle that teams like São Paulo face in the media landscape.