Part 4/6:
Bold Investments, Big Returns
In this quest, Textor’s audacity paid off spectacularly. He made historic signings, including the most expensive player in Brazilian football history, Almada, and another of the top three, Luiz Henrique. By investing heavily in talent, he aimed to secure victories that would position the club favorably for future financial maneuvers, like potentially going public.
His dream came to fruition as Botafogo not only claimed national titles but also significantly enhanced its market valuation, escalating from a perceived value of zero to approximately R$ 300 million after their victories. This strategic leap not only gained on-field success but also solidified Textor’s vision of turning Botafogo into a commercially viable entity.