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While it's true that merely playing in the U.S. cannot singularly elevate a brand, the exposure to a large Brazilian expatriate community—estimated to be over 400,000 in the area—provides clubs an opportunity to connect with a passionate fan base. Rather than focusing solely on financial returns, the Cup allows clubs to foster goodwill and maintain visibility among fans abroad.
The Misinterpretation of Intentions
Beyond the logistical aspects, there seemed to be a misunderstanding of the Florida Cup’s intent behind Leila's comments. It would be inaccurate to assume that Brazilian delegates attending do so simply for leisure. The notion that clubs' executives are only there to enjoy vacations at Disney is overly simplistic and dismisses the primary focus on sport.