Part 2/7:
The Neymar Tour Idea
The notion of executing a tour featuring Neymar is both intriguing and complex. On one hand, Neymar's personal brand is exponentially larger than it was 15 years ago, presenting a unique opportunity for Santos to diversify its image. On the other hand, the digital world has also expanded, creating a challenging landscape to navigate. The paradox lies in the limited timeline for fan engagement and revenue generation, primarily focused on this period.