Part 3/7:
Commercial Opportunities and Sponsorship Deals
In addition to the salary strategy, there is a commercial angle at play, with the club looking to create a new line of official Neymar-themed merchandise including caps, cups, and jerseys. Santos is also initiating talks with companies eager to establish sponsorship deals motivated by Neymar’s return, suggesting a future influx of revenue.
The response from fans has already been notable. In just one day, Santos's membership program drew over 10,000 new registrations, significantly boosting the club's revenue via its social membership plan. Even the most premium membership plans quickly sold out, highlighting the enthusiasm surrounding Neymar's return.