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Financial realities complicate the narrative surrounding Neymar's return. Market analysts have highlighted how his brief stay could be leveraged for financial gain, potentially revitalizing Santos’s brand and drawing attention back to the club. Neymar’s mere presence has already resulted in a spike in social media followers for Santos, illustrating the business advantages he brings.
However, speculation extends beyond immediate marketing benefits. There are whispers about the potential transformation of Santos into a Society Anônima do Futebol (SAF), a shift that could indeed place the club on a path of revitalization. Neymar's return might not only be about plays on the field; it could signal larger changes in the club's operational model.