Part 2/5:
The Strategic Move
The decision to feature Flá P Bet prominently on the uniform was a strategic one. Given the high visibility associated with the match, Flamengo's management, in collaboration with Pixbet, opted for a solution that maintained the partnership while adhering to the regulatory requirements. The Flá P Bet branding reflects a partnership strategy, ensuring that fans are aware of the continuity of support from Pixbet despite the temporary branding shift.