Part 6/9:
In a surprising twist, the craft brewing industry is witnessing a remarkable surge in sales, partly catalyzed by Guinness’s announcement of limited supplies in pubs across the UK leading up to Christmas. John Hobday, executive chairman of a major craft brewery, noted that the resurgence of darker beers, including porters, has been fueled by an increased consumer desire for authentic drinking experiences—particularly in the wake of the pandemic, where replicating such experiences at home can be challenging.